MG to launch in Continental Europe in 2019 - MG-Rover.org Forums
 
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post #1 of 2 (permalink) Old 23-04-2017, 13:08 Thread Starter
GSi
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MG to launch in Continental Europe in 2019

  • Range will focus on SUVs, subcompact hatchbacks and compact hatchbacks. Article also mentions Maxus vans but it's ambiguous if they will be launched in Europe.
  • Car sales will start at the end of 2019.
  • No diesels will be offered.
  • For the UK, MG confirms it will launch the ZS at the end of this year.
Quote:
SAIC created a new company called SAIC Mobility based in Luxembourg last year to oversee mainland European sales. Originally it had planned for its UK unit also to handle sales throughout Europe. Gabriels said SAIC’s decision wasn’t made in response to the UK’s vote to leave the European Union.

SAIC is talking with dealer groups about distributing cars and is investigating different ways to sell cars, for example directly to consumers through a website, said Gabriels, who was in charge of Saab sales in the Netherlands and Hummer sales in Europe while working for Dutch importer Kroymans.
He said buyers will need to be convinced to choose MG. “If you just want to bring another brand to the market that is cheaper than the rest, you will fail. No-one is waiting for another car brand, so we better have a plan,” he said.
The reasons for choosing an MG could be the car or the design or service, he said.
Gabriels declined to say which mainland European markets would be the first to get MGs but said the rollout would quickly expand to the majority of European countries. He did not give a timeframe.
Full article: MG cars to be sold across Europe in 2019 ? Autosfan
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post #2 of 2 (permalink) Old 24-04-2017, 18:03
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"The reasons for choosing an MG could be the car or the design or service, he said."


Good luck with the service on that one. You need Main Dealers first.
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