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JATO reviews makes' and models' progress in 2007 European market

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JATO Dynamics has reported its analysis of manufacturers’ and models’ performances in the 2007 European car market. After a consistent year-round performance, Volkswagen was Europe’s top-selling car brand in 2007 in a market that grew by 0.8% (or 118,322 units) over the previous year to reach 15,688,137 units.

2007 finished strongly with the December market proving to be 1.5% up (or 16,213 units) on the same month in 2006. Peugeot also enjoyed success with the 207 model proving to be the most successful model in 2007.

“We think the industry should be quite satisfied with the 2007 results,” says Nasir Shah, Global Business Development Director at JATO. “Many of the European economies have been under pressure and taking into account the specific factors that depressed the huge German market, we think any degree of growth in 2007 is a significant achievement.”

Brand performance

Volkswagen’s market-leading performance saw it sell 1,607,750 units during 2007, ahead of Opel/Vauxhall (up 0.1% at 1,323,076 units) and with Ford (up 1.1% at 1,287,182 units) rounding off the top three. Renault and Peugeot complete the top five places in a running order for the year that also perfectly reflects the December market.

Sixth-placed Fiat increased its sales to 964,116 units, a 7.7% improvement on 2006, which in growth terms makes the company the most successful of the top ten brands, largely due to new model launches including the Bravo, 500, Sedici, Linea and Scudo.

Further down the chart, Honda successfully increased its volumes by 11.8% while MINI volumes grew by 26.8% due to the introduction of its second-generation hatchback and the new Clubman.

The highest level of growth was achieved by Renault’s Dacia brand, which increased sales by 85.9% in 2007.

The Peugeot 207 was Europe’s top-selling new car in 2007 with 437,505 units sold (up 105%). The Volkswagen Golf was second with 435,055 units sold (up 4.5%) and the Ford Focus was in third with 406,557 units sold. The Opel/Vauxhall Corsa (402,173 units, up 41.7%, new model), Opel/Vauxhall Astra (402,044 units), Renault Clio (382,041 units), Fiat Punto (377,989 units), Ford Fiesta (355,933 units, up 0.6%), Volkswagen Passat (300,566 units), and BMW 3-Series (295,312 units, up 2.0%) completed the top ten.

As reported earlier by the ACEA and J.D. Power Automotive Forecasting, the German market experienced a high volume of registrations in late 2006 ahead of an increased VAT rate on cars introduced at the start of 2007. This resulted in a German market that started 2007 in a depressed state and which continued for much of the year, leaving it down by 9.2% at the end of the year. Other markets to sustain losses were Iceland (down by 6.9%), Finland (down by 6.2%) and Hungary (down by 4.9%). Austria, Luxembourg, Spain and Belgium also recorded slightly reduced registrations compared to 2006.

The most significant market growth was in the Baltic States, with Estonia growing by 22% and Latvia by 28%. Lithuania demonstrated outstanding market growth and ended the year 52% up on 2006. Cyprus also performed strongly with a market that has grown by 27%.

From http://www.jato.com and http://www.autoindustry.co.uk
 
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